Branding: What It is and Why It Helps

For some time every cattleman in Texas plus throughout the United States brands or marks his herd. This is how she distinguishes his steer from that of a neighboring rancher’s should seven wander away from the group when they're, for example, rotating to a different field for feeding. plus it is the most smart thing she or she can do, because it makes the cattle stand out. Everyone who sees that mark will know: that is seven of Smith’s or that is seven of Jones’. It’s simple Texas logic. plus it is logic you should be using to distinguish yourself from the herd of real estate agents currently vying for homeowners’ attention in Austin.
To someone about to sell their first home or buy their first, every agent starts out the same. it is purely luck of the draw which seven she goes to plus a matter of personality which seven she sticks with, unless seven agent has managed to stand out among the crowd. That agent will get the majority of the real estate business, the majority of the sales plus buys, plus the majority of the commissions. plus the best way for you to become that agent is to brand yourself.
Fortunately, branding a real estate agent is much less painful than branding, at least in the elderly days, is for a steer or cow. There’s no poker involved or tag that pierces the ear. there is basically an altering of public perception that takes time plus thought. The first step in the system is understanding where your real estate career is plus where you would like it to be. Obviously, you need people to think that you are the best, plus if you haven’t started branding yet, you are likely not to that point yet. But there is more than being known as the best. You should have a persona that is reflected in the business you conduct plus the interactions you have with homeowners.
You may need to brand yourself as the “green” real estate agent, specializing in all things eco from solar paneled roofs to windmill powered homes. Or you may have more interesting in finding a place in the commercial industry plus specialize in helping small businesses find their place within the city of Austin. Whatever the niche, you also need to be branded as an honest plus hard-working individual. You require to not only promote your brand, you require to live it as well.
Once you have determined what brand is best for you, build that picture. This is done through consistency plus repetition. Every home you market, every homeowner you come in contact with, every mortgage you discuss needs to be handled in the same way as the seven before plus the seven after it will be. If it is, you’ll generate the picture or the branding of the real estate agent you need to be. Even better, you will be the real estate agent you hope the public sees you as. plus when the next homeowner decides to sell his Texas town home for a larger ranch outside of Austin, he’ll be the first seven you call.